\ Monty Fowler

Managing Partner of Revenue Lifecycle

I am a revenue & strategy leader and entrepreneur with more than 33 years of technology sales, strategy, marketing, and business development experience. I’ve served customers in a variety of industries, including SaaS & enterprise software, telecommunications, FinTech, IoT, computer hardware, and services.

As a veteran of eight technology startups, I offer a distinct viewpoint on generating revenue, designing sales processes, and empowering teams to delight customers. I also founded and operated three companies and understand the challenges founders face every day. I can quickly step into your organization and diagnose areas for immediate improvement with a focus on healthy growth.

My passion is coaching and mentoring the next generation of revenue professionals to help them learn the art & science of selling with high integrity. I work with early and mid-career individuals to help them navigate their careers and achieve their goals.

I’ve been blessed to have worked with some of the best companies around the world and I have extensive international experience including the U.K., Germany, France, Austria, Switzerland, Hungary, Netherlands, Belgium, Italy, Spain, Canada, Mexico, and Brazil.

In my role as your Fractional CRO, I am dedicated to acting as a reliable strategic ally and consultant to you and your team. Together, we will deliver significant and quantifiable outcomes that align with your company’s goals. After a thorough assessment of your revenue operations, I can lead a change management process in a variety of strategic and tactical operational and growth areas including:

Revenue Strategy and Planning

  • Revenue Diagnostics: Assessing and diagnosing revenue streams to identify opportunities for growth and improvement.
  • Revenue Strategy & GTM: Developing comprehensive strategies and go-to-market plans to drive revenue growth and market penetration.
  • Compensation / Revenue Planning: Designing and implementing compensation structures and revenue plans to align with business goals and drive performance.
  • Channel & Alliance Programs: Establishing and managing partnerships and alliances to expand market reach and revenue opportunities.
  • Revenue Enablement: Equipping the sales team with the tools, resources, and training needed to effectively drive revenue.

Revenue Operations and Process Design

  • Revenue Operations: Overseeing the processes and systems that support revenue generation and ensuring they run efficiently.
  • Process & Policy Design: Creating and optimizing processes and policies to enhance operational efficiency and compliance.
  • Forecasting & Reporting: Developing accurate revenue forecasts and comprehensive reports to inform strategic decisions.
  • Sales Velocity Metrics and Process: Analyzing and improving sales processes to accelerate the sales cycle and increase revenue velocity.
  • Revenue Tools: Evaluating, selecting, and implementing tools that support revenue operations and strategy.

I am a servant leader with a passion for building great teams that deliver value and delight the customer. I am excited to learn about your goals and working together to achieve them.

\ Areas of Expertise

  • Revenue Diagnostics

  • Revenue Growth Strategy

  • Sales Process Optimization

  • Sales Team Leadership

  • Customer Acquisition and Retention

  • Strategic Partnerships

  • Revenue Forecasting and Reporting

  • Sales Pipeline Management

  • Revenue Enablement Design & Delivery

  • Compensation Plan Design

  • Data-driven Territory Design

  • Coaching & Mentoring

\ Books by Monty

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Executive Debt

Confronting the Long-term Cost of Short-term Decisions

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\ Articles by Monty

Executive Debt: The Four Hidden Debts Draining Your Growth

Executive Debt is a quiet killer. Unlike financial liabilities that hit your P&L, Executive Debt erodes your organization from the inside out. Most CEOs won’t even see it coming—until growth…

Executive Debt in Action

Meet Sarah. She’s the CEO of a high-growth tech startup, a rising star in her industry. Investors love her. The media celebrates her. On the outside, it looks like she’s…

Executive Debt 101: The Hidden Gap Holding Leaders Back

What Is Executive Debt? Every company faces challenges—some are obvious (lagging sales, high turnover), while others lurk just beneath the surface. “Executive Debt” is one of those subtle, yet powerful…

The VC Support Myth: Why Founders Are Opting for Operator-Led Growth Over Venture Guidance

There’s a shift happening in the startup world, and it’s one that should make venture capitalists pause. Founders who once pursued the high-stakes, high-reward path of VC-backed growth are now…

The Hidden Cost of Abrupt Policy Shifts

In recent months, several high-profile companies—Google, Target, Walmart, Meta, Amazon, McDonald’s, Ford, and John Deere—have adjusted their approaches to diversity, equity, and inclusion (DEI) initiatives. At first glance, these policy…

Outbound Prospecting

Why It Misses the Mark with Executives We’re all acquainted with the traditional method of outbound prospecting, which includes making cold calls, sending unsolicited emails, and reaching out through LinkedIn…