\ Monty Fowler

Managing Partner of Revenue Lifecycle

I am a revenue & strategy leader and entrepreneur with more than 33 years of technology sales, strategy, marketing, and business development experience. I’ve served customers in a variety of industries, including SaaS & enterprise software, telecommunications, FinTech, IoT, computer hardware, and services.

As a veteran of eight technology startups, I offer a distinct viewpoint on generating revenue, designing sales processes, and empowering teams to delight customers. I also founded and operated three companies and understand the challenges founders face every day. I can quickly step into your organization and diagnose areas for immediate improvement with a focus on healthy growth.

My passion is coaching and mentoring the next generation of revenue professionals to help them learn the art & science of selling with high integrity. I work with early and mid-career individuals to help them navigate their careers and achieve their goals.

I’ve been blessed to have worked with some of the best companies around the world and I have extensive international experience including the U.K., Germany, France, Austria, Switzerland, Hungary, Netherlands, Belgium, Italy, Spain, Canada, Mexico, and Brazil.

In my role as your Fractional CRO, I am dedicated to acting as a reliable strategic ally and consultant to you and your team. Together, we will deliver significant and quantifiable outcomes that align with your company’s goals. After a thorough assessment of your revenue operations, I can lead a change management process in a variety of strategic and tactical operational and growth areas including:

Revenue Strategy and Planning

  • Revenue Diagnostics: Assessing and diagnosing revenue streams to identify opportunities for growth and improvement.
  • Revenue Strategy & GTM: Developing comprehensive strategies and go-to-market plans to drive revenue growth and market penetration.
  • Compensation / Revenue Planning: Designing and implementing compensation structures and revenue plans to align with business goals and drive performance.
  • Channel & Alliance Programs: Establishing and managing partnerships and alliances to expand market reach and revenue opportunities.
  • Revenue Enablement: Equipping the sales team with the tools, resources, and training needed to effectively drive revenue.

Revenue Operations and Process Design

  • Revenue Operations: Overseeing the processes and systems that support revenue generation and ensuring they run efficiently.
  • Process & Policy Design: Creating and optimizing processes and policies to enhance operational efficiency and compliance.
  • Forecasting & Reporting: Developing accurate revenue forecasts and comprehensive reports to inform strategic decisions.
  • Sales Velocity Metrics and Process: Analyzing and improving sales processes to accelerate the sales cycle and increase revenue velocity.
  • Revenue Tools: Evaluating, selecting, and implementing tools that support revenue operations and strategy.

I am a servant leader with a passion for building great teams that deliver value and delight the customer. I am excited to learn about your goals and working together to achieve them.

\ Areas of Expertise

  • Revenue Diagnostics

  • Revenue Growth Strategy

  • Sales Process Optimization

  • Sales Team Leadership

  • Customer Acquisition and Retention

  • Strategic Partnerships

  • Revenue Forecasting and Reporting

  • Sales Pipeline Management

  • Revenue Enablement Design & Delivery

  • Compensation Plan Design

  • Data-driven Territory Design

  • Coaching & Mentoring

\ Books by Monty

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Executive Debt

Confronting the Long-term Cost of Short-term Decisions

Learn More ->

\ Articles by Monty

From Awareness to Action: The 5-Step Framework to Reduce Executive Debt

Knowing you have Executive Debt is one thing. Knowing how to reduce it? That’s where leadership gets real. In this final chapter, we move from diagnosis to execution. You’ll learn…

When the Mirror Talks Back: One Leader’s Reckoning with Executive Debt

Sometimes the most powerful case study is a confession. This week, we share the story of Morgan Gebhardt—a seasoned executive whose well-intentioned decisions created a chain of unintended consequences. His…

Can You Measure Executive Debt? Yes—And Here’s How

Executive Debt often hides in the cracks between functions, or in the space between intention and impact. To reduce it, leaders need a way to make it visible—so they can…

When It All Goes Wrong: Real Stories of Executive Debt in Action

Theory is helpful. But real-world stories are unforgettable. In this week’s post, we explore a few standout case studies from the book that show how Executive Debt plays out in…

When Debts Collide: How Executive Debt Compounds Across the Business

No form of Executive Debt exists in isolation. Cultural Debt leads to Talent Debt. Strategic Debt creates Operational Debt. One area of neglect almost always triggers another, creating a compounding…

Talent Debt: Why People Problems Are Growth Problems

Every business problem is a people problem in disguise. Yet Talent Debt—caused by neglecting leadership development, failing to invest in team growth, or tolerating poor performance—often gets overlooked until it…