Building a Universal Sales Culture
How Implementing a “Sales Culture” Throughout Your Entire Company Can Transform Your Business When you hear the word “sales,” what’s the first thing that comes to mind? A room full…
Prospecting: It’s Not Just for SDRs
As a Fractional Chief Revenue Officer (CRO), one of the most frequent topics I discuss with prospective clients is the evolving landscape of demand generation and the indispensable role of…
The Return of the Full-Cycle Sales Representative
Why the Old Way Is Making a Comeback The tech sales landscape has undergone a radical transformation during the SaaS era. The prevalent model in many organizations today involves segmenting…
One Team, One Dream: Transforming Sales with a Unified Quota
The Power of a Team Quota Model Like sharks swimming to stay alive, companies continually seek innovative strategies to boost performance and maximize revenue. A popular approach that is gaining…
Navigating Complexity in Revenue Leadership
In today’s rapidly evolving business landscape, the complexity of B2B sales environments has reached unprecedented levels. Revenue leaders are increasingly finding themselves at the helm of intricate and multifaceted sales…