Prospecting: It’s Not Just for SDRs
As a Fractional Chief Revenue Officer (CRO), one of the most frequent topics I discuss with prospective clients is the evolving landscape of demand generation and the indispensable role of…
The Return of the Full-Cycle Sales Representative
Why the Old Way Is Making a Comeback The tech sales landscape has undergone a radical transformation during the SaaS era. The prevalent model in many organizations today involves segmenting…
One Team, One Dream: Transforming Sales with a Unified Quota
The Power of a Team Quota Model Like sharks swimming to stay alive, companies continually seek innovative strategies to boost performance and maximize revenue. A popular approach that is gaining…
About the Author
Clifton Martin
Cliff is a dynamic and entrepreneurial sales leader with over 20 years of proven success in driving revenue growth and optimizing sales team performance across various industries. With a strong track record in building new business, securing customer loyalty, and fostering cross-departmental collaboration, he excels in highly competitive markets and consistently exceed sales targets.