Meghan (Meg) McEachern

Fractional Chief Marketing Officer (CMO)

I have been working as a marketer for a decade in Managed IT Services. In 2018, I co-founded one of North America’s first peer groups for marketers in the industry and with the support of a broader community of peers, I was able to share and test my strategies and tactics at Managed Service Providers (MSPs) throughout the United States.

In 2022, I accepted a position at a national Canadian MSP where I put my playbook to work while building a solid marketing foundation and scalable marketing engine. My expertise is in digital marketing with a focus on using intent data and marketing automation to repeatedly deliver highly qualified and engaged leads with substantially shorter sales cycles and higher close ratios.

I look forward to assisting MSPs build a strong marketing foundation that will result in long-term growth and improved marketing/sales/operational alignment.

Areas of Expertise

  • Digital Marketing

  • Marketing and Sales Alignment

  • Marketing and Operations Alignment

  • Relationship Nurturing

  • Coaching and Training