From small startups to corporate scaleups, I am a 20-year seasoned marketing leader obsessed with maximizing company revenue by aligning marketing strategy with sales team performance. With the extensive experience I gained from large technology organizations such as CDW and AT&T, I successfully translated that knowledge to smaller organizations in managed services, industrial, materials, intelligent security, education, healthcare technology, and more.
Too many companies jump from planning their strategy to executing tactics without establishing high-impact messaging. If your marketing, sales, and partner teams can’t convey why your company is unique, superior, and worth more, then all your planning efforts will not drive added sales. (But you’ll waste your marketing dollars!)
As a CMO advisor and practitioner for your company, I will translate your board-level objectives into actionable and measurable plans. My passion is building an actionable, measurable plan and developing a team to enable you and your company to succeed.
My deep history of success will help you achieve your goals in a short amount of time:
- Generated $1M in RFQs for a $1.5M product line in just six months.
- Generated $20M in new hardware opportunities for one Partner in just two days.
- Increased website traffic by 689% in just 90 days by relaunching & developing a multi-touch campaign to promote a new website.
- Created the primary corporate slogan used in billboards and digital advertising across the U.S. for a Fortune 250 company.
- 100% of survey respondents said they would return to a C-Suite conference that I pioneered for 500 attendees, listening to speakers such as Meg Whitman from HP and Tom Ricketts, owner of the Chicago Cubs.
- Captured over 1000 leads among 7K hospitals by launching a unique multi-touch marketing campaign.
- Developed high-impact messaging for numerous Fortune 500 companies, resulting in a sales rep attributing their $17M win to the newly developed sales and marketing messaging.
- Ranked first on overall marketing ROI by a margin of more than 20% among peers companywide.
- Received the rare “Individual Discretionary Award” for far exceeding all marketing objectives at a Fortune 20 company.
- Promoted in 9 months from leading marketing for the smallest segment to the largest segment of a Fortune 250 company. The larger segment represented $5B in annual sales using a $10M marketing budget.
My spectrum of expertise will elevate your success:
- Marketing strategy development
- High impact messaging
- Go-to-market planning
- Brand positioning
- Customer targeting
- Digital marketing strategy
- Demand generation
- Social media strategy
- Campaign development and execution
- Marketing metrics and performance tracking
- Budgeting and resource allocation
- Team leadership & training
- Marketing communications
- Market research and analysis
- Content marketing
- Marketing automation
- Public relations
- Analyst relations
- Event planning
- Partnership and alliance marketing
- Sales, marketing and partner alignment
- Product marketing
- Customer marketing