\ James Trotter

Executive Practitioner of Revenue Lifecycle

I consult with Founders and executive teams to drive strategic revenue growth, navigate complex sales engagements, and build high-performance teams across diverse industries. Drawing on 20+ years of B2B, B2B2C, and channel sales experience, I have guided organizations through multiple successful liquidity events. My focus includes SaaS, enterprise solutions, and strategic account management—consistently delivering transformative revenue impact.

I specialize in orchestrating complex transactions and uniting technical and business stakeholders to ensure solutions align with high-level objectives. My commitment to integrity and my ability to convey ‘the how and why’ to executive leadership make me a trusted advisor in high-stakes sales and growth scenarios.

My core competencies include:

  • Enterprise Sales & Business Growth – I advise Founders and executive teams on shaping strategic go-to-market plans that accelerate ARR, expand market reach, and secure high-value clientele.
  • Complex Sales Leadership – I partner with executive teams to design and implement sales playbooks that navigate multi-stakeholder sales cycles, combining business and technical insights to close impactful deals.
  • Strategic Partnerships & Channel Development – I help leadership identify, negotiate, and optimize strategic alliances to accelerate sustainable revenue growth and market penetration.
  • Technology Solutions & Digital Transformation – I collaborate with Founders to evaluate and implement SaaS, managed services, and enterprise software solutions that align with business objectives and deliver measurable ROI.
  • Executive Relationship Management – I work with C-level leaders to ensure sales strategy aligns with corporate vision, fostering strong stakeholder engagement and board-level support.

Over my career, I have advised global enterprises, emerging tech startups, and high-growth SaaS companies. I remain passionate about empowering executive teams to accelerate revenue, develop winning go-to-market strategies, and achieve measurable, lasting business impact.