Prospecting: It’s Not Just for SDRs
As a Fractional Chief Revenue Officer (CRO), one of the most frequent topics I discuss with prospective clients is the evolving landscape of demand generation and the indispensable role of…
The Return of the Full-Cycle Sales Representative
Why the Old Way Is Making a Comeback The tech sales landscape has undergone a radical transformation during the SaaS era. The prevalent model in many organizations today involves segmenting…
Streamlining Tech Stacks for Enhanced Productivity
Revenue teams in 2024 have more tools available to them than ever before. The typical SaaS account executive will use more than a dozen tools and applications in the course…