Bowe Hoy

Fractional Chief Revenue Officer (CRO)

I have been blessed with over 25 years of success in driving revenue growth, building high performing sales and Go to Market teams, and executing sales and Go to Market strategies for high growth MSP, IT, and cybersecurity service organizations.

I am grateful that my career journey has enabled me to maximize my skills and passions in numerous ways - as a seller, leader, communicator, collaborator, manager, executive, partner, and teammate. Along the way, I've had the privilege of working with many outstanding people who have partnered with me to deliver successful outcomes to customers, partners, and other stakeholders.

As your Fractional CRO, I am committed to serving as a trusted strategic partner and advisor to you and your team to produce meaningful and measurable results that align with your company's objectives. The key deliverables and outcomes I will help drive will revolve around revenue growth, sales process optimization, and team development:

Revenue Growth

  • Strategy & Initiatives: Develop and execute a comprehensive revenue growth strategy aligned with your company's goals, market trends, and competitive landscape. Identify and lead revenue growth initiatives such as upselling, cross-selling, and launching new products or services to capitalize on market opportunities.
  • Customer Experience & Retention: Implement effective customer experience strategies to ensure high levels of customer satisfaction, retention, and growth.
  • Strategic Partnerships: Identify and cultivate strategic partnerships with other companies, vendors, and industry players to expand market reach, access new clients, and drive revenue growth.

Process Optimization

  • Revenue Forecasting and Reporting: Develop accurate revenue forecasts and reporting mechanisms to track progress against targets, identify trends, and make data-driven decisions.
  • Sales Pipeline Management: Implement robust sales pipeline management practices to generate consistent flow of qualified leads and opportunities, effectively prioritizing and nurturing them through the sales process.
  • Pricing Strategy: Implement pricing strategy plan that includes ongoing analysis and needed adjustments to maximize revenue potential while remaining competitive in the market.
  • Performance Metrics and KPIs: Define key performance indicators (KPIs) and metrics to measure the effectiveness of your revenue generation efforts and track progress over time.

Team Development

  • Team Leadership: Provide leadership and guidance to the Go to Market team, including coaching and mentoring to drive performance and achieve revenue goals.
  • Stakeholder Communication: Communicate revenue strategy, insights, progress, and other important data to team members, executive leaders, board members, and other stakeholders.
  • Cross-Functional Alignment: Coordinate alignment with other departments such as marketing, product development, service delivery, and finance to ensure strong coordination of strategy and execution.

I have had the privilege of producing those deliverables throughout my career for high growth cybersecurity, MSP, and IT service companies throughout my career. I look forward to delivering similar successful results as your Fractional CRO.

Areas of Expertise

  • Revenue Growth Strategy

  • Sales Process Optimization

  • Sales Team Leadership

  • Customer Acquisition and Retention

  • Strategic Partnerships

  • Revenue Forecasting and Reporting

  • Sales Pipeline Management

  • Pricing Strategy Optimization

  • Cross-Functional Collaboration

  • Performance Metrics and KPIs

  • Revenue Growth Initiatives

  • Stakeholder Communication